Scarlett Johansson was officially announced as the new spokesperson of fashion label Mango today in Madrid, Spain. The sultry actress will be the face of its new Fall/Winter ’09–’10 advertising campaign. Pictures for the new campaign were recently shot by Mario Sorrenti in Los Angeles.
Mango calls the 24-year-old actress the perfect face for its brand, describing her as “embodying the ideal Mango woman; chic, independent, and cosmopolitan. Johansson exudes a confident demeanor while remaining youthful and playful.” Mango executives were impressed by Johansson’s “extraordinary personality, fun, young; she’s Mango’s ideal urban woman, independent and cosmopolitan.”
Scarlett Johansson replaced her Vicky Cristina Barcelona co-star, Penélope Cruz, as the spokesperson for the Barcelona-based clothing chain.