Yes, you read it right. Jimmy Choo’s next up for H&M
Recessionista’s Rejoice! Tamara Mellon, designer of the iconic luxury shoe brand Jimmy Choo, is designing shoes, bags, and a full women’s collection for H&M, launching on November 14. The clothing is secondary and solely meant to complement the accessories, not the other way around, which seems fitting since I am certain shoppers will bypass the clothes and lunge at the shoes.
The luxury brand, whose shoes start at $400 and are a red carpet staple, will appear in 200 shops worldwide on November 14. Who can forget Carrie Bradshaw from Sex & the City when she ran after the ferry to NYC and lost her…Choo. President Tamara Mellon will follow in the footsteps of high-end brands such as Matthew Williamson, Roberto Cavalli and Karl Lagerfeld in the deal which is H&M’s first collaboration with an accessories brand.
An H&M spokeswoman said the shoes will be limited to selected stores and are expected to range from approximately $50 for a pair of ballet flats to approximately $275 for a pair of boots. A pair of ballet flats from this season’s main Jimmy Choo collection cost around $400 while a pair of boots around $1,050.
Margareta van den Bosch, creative advisor of H+M, said. ‘I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.’ Tamara Mellon, the founder and president of Jimmy Choo, launched the deluxe celebrity brand in 1996. Mellon said of the collaboration, “We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion-savvy, street-smart women, and to be including some great pieces for men, too.“ Mellon went on to say: “Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and wear out that night.”
I can hardly wait for November!