Tracy Feith’s collection for Target doesn’t arrive for 2 weeks, but after seeing the first images I am super-excited for the big arrival, which might be the best Target collaboration we’ve seen in awhile. Besides, Michelle Obama’s a fan.
Since Target announced a partnership with designer Tracy Feith this past winter, I’ve been anxiously awaiting the arrival of colorful, vintage inspired prints that Feith is known for. The release of the next limited-edition collection for Target is 2 weeks away, and fashionista’s have marked their calendars for the May 17th arrival. With prices starting at just $14.99, this couldn’t come at a more perfect time. Trish Adams, Senior Vice President at Target said, “His Bohemian-inspired, spirited aesthetic is a fresh take for the GO International program, providing designer fashions for our guests at guilt-free prices.”
Feith was launched into the fashion stratosphere with the likes of Jason Wu and Isabel Toledo when Michelle Obama wore a Tracy Feith dress to mass on her first day as First Lady. The Japanese-style print dress the First Lady wore to the National Prayer Service was just one of the fashion-forward pieces she has become known for by selecting a designer who flew under the radar. At the time, Feith told WWD that he was unaware the First Lady even had the dress: “Other designers do more p.r. and give things away. We don’t send clothes to people we don’t know. I believe she did buy them. I don’t think Ikram [Goldman, the store’s owner] would just give the dresses to her. We have a really close relationship with the store.”
Tracy Feith has been on the fashion scene for over two decades and is best known for his elegant surfer chic approach to fashion. His designs are sold at high-end specialty stores as well as two Tracy Feith shops in New York. Feith described the Target collection as eclectic, with shorts, swimsuits, tops, jackets, pants and dresses ranging from $14.99 to $44.99. “There are easy flowing pieces and more fitted numbers,” he said. “There are items for the beach and the office. The clothes will be equally at home in the city as the country.”
Feith cited a cotton maxi floral printed dress as one of his favorites. A cropped leather motorcycle jacket lined in a signature Tracy Feith print — at $139.99, it’s the highest-priced item in the line — was inspired by one the designer made for his eight-year-old son. “We made a little boy’s leather jacket like his,” Feith said. “It’s perfect. It’s so soft and washed. I was amazed at how good it turned out when we got the samples back.”
My personal favorite is the yellow pullover dress with red geo print that retails for $29.99. By the way, did you notice that’s Allie from The City modeling my favorite dress as well as a few others. The mix-match of prints and dose of bold colors add the zest of summer I so desperately need right now.
Tracy Feith for Target GO International collection is available from May 17 through June 20, 2009.