Matthew Williamson for H&M Preview

Colorful, bright, exotic – those are just a few of the words used to describe Matthew Williamson and his coveted collection of clothes. The British designer is next in line to produce a lower price collection for H&M. Unlike the previous designers such as Karl Lagerfeld, Victor & Rolf and Stella McCartney this will be the first time in H&M’s designer collaboration history that the mega store will offer the line in ALL of it’s stores. The collection will debut at a select 200 H&M stores worldwide on April 23 and on May 14 a second installment will be on sale in all stores. Recalling the worldwide frenzy caused by the previous collections, and the lightning speed in which the merchandise flew off the racks, they were available to only a select few and caused serious bidding wars on eBay. I thought the concept of H&M was “style for the masses” so I am thrilled that they will make this collection available to everyone and not only the fashionista’s who arrive in line at 2am. The complete gallery of clothes available can be previewed at,608. mwpreview

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